Unlock actionable tactics to measure search marketing success

Ready to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report — February 23! This exclusive one-day event delivers proven strategies and actionable tactics for measuring search marketing success. After attending, you’ll be able to: Configure dashboards in Google Data Studio Leverage new features in…

Twitter lets you ‘turn off retweets’ for accounts with bad taste

You can make your timeline a whole lot cleaner.  Twitter reminded users Monday that it solved the age-old problem of otherwise valuable accounts constantly retweeting trash into your timeline. That would be “turn off retweets,” the setting which lets you see all of someone’s tweets and none of their retweets.  “If you like an account’s…

SMX Overtime: Eternal testing, the key to Facebook Ads success

SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the…

Video: Joe Beccalori on the diminishing value of organic

In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital…

Sex workers fear targeting under Instagram’s terms of service

Normally when a social network updates its terms of service, barely anyone notices. But that’s not the case with Instagram’s newest Terms of Use, which have caused quite an uproar among sex workers online. The issue that’s drawing notice is the platform’s Community Guidelines. They require adherence to Facebook’s Sexual Solicitation rules, which is not…

Twitter explains how to apply for a verification badge

Your New Year’s resolution to get verified on Twitter just got slightly more realistic. Three years after pausing the verification process, Twitter announced Thursday that it’s making good on its November promise to start verifying accounts again. Or, rather, that it will make good on that promise. In a lengthy blog post, the company stated…