SEO strategies from the Search Engine Land SEO initiative award winners

[embedded content] In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital worked with PROS to overcome the challenges of a conceptual product and finding search volume in…

It’s finally time to unfollow the Trumps on every platform

After what feels like 425 tearful, anxiety-ridden, brain worms-filled decades (but has somehow only been four years?) the big day has finally arrived: You can now free your social media timelines from all traces of Donald Trump and his family.  Come noon on Jan. 20, Joe Biden’s inauguration day, Trump will no longer be president…

The SMX Report agenda is live!

If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report — online February 23. At just $99, your All Access pass packs a ton of value, including an all-new training experience covering everything you need to…

WhatsApp delays controversial update after user backlash

WhatsApp has caused quite a bit of commotion with a planned update to its privacy policy, which spooked users as it added more detail on how Facebook and third party businesses can use and interact with user data on the platform.  Now, amid user backlash, the company has announced the new policy will go into…

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche…

Why we’re creating a new content experience for SMX

Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name…

Google pauses all political ads through inauguration

30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14.  They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban…