Streaming is surging, and so are data collaborations

This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data modeling and audience creation through TransUnion’s Tru Optik, an OTT and streaming data…

31 apps and programs on sale: Career building, marketing, and more

We’ve compiled dozens of apps, software, and subscriptions on sale, each designed to make your life easier, from social media automation apps to startup tools for business planning. Just make sure you enter the code DOWNLOADIT at checkout to score an extra 30% off. Social Media Management and Automation Postable Professional Plan: 5-Yr Subscription Postable’s…

How to tell stories using data

“Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication. “Some have said data is…

Google announces global launch of property promotion ads for hotels

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion…