I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search. Not outright. Not all at once. But with the right structure and parameters, pausing paid search…
Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday. Why we care Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience Network without spending extra time…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to…
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify…
Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the…
Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see the image below) — was…
Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India. Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we saw a lot of announcements from Google…
The blue-check wave is coming. Twitter officially launched a new public-facing application for account verification Thursday. It’s not clear who will get to apply on day one, but Twitter says it will roll out globally over the next few weeks. Who does, and does not, get verified on Twitter has been the source of frequent…
Twitter is considering creating special account types for humor and satire accounts, a company representative let slip during a Wednesday press call about verification. While detailing the company’s already announced plan to create “automated” and “memorial” account types in an online presentation to reporters, Twitter product manager B Byrne offhandedly mentioned that the company wasn’t…