How to make an activity private on Strava

If you want to get in on the hype of using Strava to track your workouts, but you have concerns about posting your running and biking routes for the whole world to see, fear not because you can make your activities private. Strava is an exercise tracker that doubles as a social media platform. It…

Reminder: Banned content of all kinds is still thriving on social platforms

It’s a tale as old as the internet. Social platforms like Facebook and YouTube continue rolling out content moderation tools meant to keep harmful content like hate speech, misinformation, and incitements to violence off their platforms. Reports show that users keep successfully posting terrible stuff anyway. The latest example concerns anti-semitic content. There is a…

Google’s local ads tips for the back-to-school shopping season

Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize for both in-store and online back-to-school shoppers, Google has published a…

Display & Video 360 gets new frequency and reach metrics

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using…