Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I…
Our Instagram pages should be safe spaces where we are free to express ourselves without fearing abuse and harassment. But as recent events in the football world have shown us, there is still more to be done when it comes to stemming the flow of online abuse. If you’d like to keep your Instagram as…
Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I need your help. I’m hoping you’ll take…
Sunset lamp companies could soon have a less chaotic way to promote their products on Twitter. Twitter announced Wednesday that it is — surprise, surprise — launching a pilot version of a shopping tool. The “Shop Module” is a dedicated carousel of products that brands can enable on their profiles. Then, users can click on…
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS…
It’s been nine months since President Joe Biden won the 2020 U.S. presidential election, but the acrid stench of the Trump administration’s corpse continues to linger. Now Twitter has finally thrown open some windows, permanently suspending eight accounts which baselessly pushed for the election results to be audited. The bans are for reasons unrelated to…
Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served in India and Italy, according to an email sent to Google advertisers on Tuesday. The surcharge applies to ads purchased through Google Ads and for YouTube placements purchased on a reservation basis. Why we care…
Google is rolling out the link spam update today and throughout the next two weeks. This link spam update targets spammy links “more broadly” and “across multiple languages,” Duy Nguyen, a Google search quality analyst, said. The announcement. Google wrote “in our continued efforts to improve the quality of the search results, we’re launching a…
On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives. Caption: The Privacy Sandbox timeline, as of July 23, 2021. The timeline (shown above) divides initiatives into four categories (“fight spam and fraud on the web,” “show relevant content and ads,” “measure digital ads,” and “strengthen cross-site…