A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles…
Immersing yourself in a new language is a great way to force yourself to learn it. One way you can do that is by changing the default language on Facebook. Whether you are learning a new language or need to change the language on Facebook for some other reason, we’ve got you covered. Changing the…
“To give users of our products even more transparency, we are enhancing ad disclosures withnew advertiser pages. Users can access these disclosures in our new ‘About this ad’ menu tosee the ads a specific verified advertiser has run over the past 30 days,” said Google in an announcement today. As part of the company’s advertiser…
Ready to start getting tweets right from the source, but not sure where to start? We’ve got you covered. We’ve created a guide to answer all your burning questions about how to use Twitter from how to send a DM to how to schedule a tweet. By the time you finish this article you’ll be…
Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and tweaked primary metrics, GA4 also requires a different setup process to get tracking tags in place. Google Tag Manager (GTM) provides an easy, templated route to install GA4 on your…
If you’re a gamer, you probably know what Discord is. The group chat service, however, has now blown up well beyond its original purpose in the gaming world. Perhaps you’ve heard of Discord, though, and are still not quite sure what it is or what it’s for. Look no further, Mashable will break down Discord…
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply…
Instagram is famously the place to go to look at photos, get distracted by reels, and watch videos. If you want to see videos about food, travel, manifestation, or anything in between, Instagram is quickly becoming the place to look. But if you want to share that video beyond an Instagram DM or sending the…
Trying to get your Instagram profile out there a little more? One thing you might want to think about doing is making it more search-friendly. In other words, you want to edit your profile in ways that make it more likely to appear as a suggestion under the search bar. There are a number of…