Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to…
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with…
You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just…
If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds…
Grow a Garden. 99 Nights in the Forest. Steal a Brainrot. If you’re a parent, you’ve likely heard your kids talk about one of these games at some point. They’re playing Roblox. Their friends are playing Roblox. Half of all kids under the age of 16 in the U.S. are playing Roblox. But with so…
Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post.…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification. Marketing arbitrage dies; product truth wins. Image Credit: Kevin Indig This week, we’re covering: Why agentic commerce filters out marketing-first brands and rewards granular product…
UPDATE: Jan. 26, 2026, 1:01 p.m. EST TikTok has shared more details about the cause of the outage that affected U.S. users over the past 24 hours. TikTok has new U.S. owners (finally), but the app had a rough opening weekend, with many U.S. users unable to access the app, upload new videos, or refresh…
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before…
One of the most jaw-dropping athletic feats in recent memory happened this past Saturday, when legendary rock climber Alex Honnold free soloed the Taipei 101 skyscraper live on Netflix. Formerly known as the Taipei World Financial Center, the building stands 1,667 feet tall, making it the 11th-tallest structure in the world. From 2004 to 2009,…