Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers and no one likes bugs. Yesterday morning I…
Twitter is leaning into the blockchain. The social media giant announced Thursday that, starting immediately, users around the globe will be able to post their bitcoin wallet directly into their profile — while a more limited subset will be able to more directly integrate a bitcoin payment app. The addition of cryptocurrency payments to Twitter, via…
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles…
Immersing yourself in a new language is a great way to force yourself to learn it. One way you can do that is by changing the default language on Facebook. Whether you are learning a new language or need to change the language on Facebook for some other reason, we’ve got you covered. Changing the…
“To give users of our products even more transparency, we are enhancing ad disclosures withnew advertiser pages. Users can access these disclosures in our new ‘About this ad’ menu tosee the ads a specific verified advertiser has run over the past 30 days,” said Google in an announcement today. As part of the company’s advertiser…
Ready to start getting tweets right from the source, but not sure where to start? We’ve got you covered. We’ve created a guide to answer all your burning questions about how to use Twitter from how to send a DM to how to schedule a tweet. By the time you finish this article you’ll be…
Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and tweaked primary metrics, GA4 also requires a different setup process to get tracking tags in place. Google Tag Manager (GTM) provides an easy, templated route to install GA4 on your…
If you’re a gamer, you probably know what Discord is. The group chat service, however, has now blown up well beyond its original purpose in the gaming world. Perhaps you’ve heard of Discord, though, and are still not quite sure what it is or what it’s for. Look no further, Mashable will break down Discord…
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply…