Why has ‘marketing security’ become a top priority for modern-day marketers? Five years ago, if you were to ask a marketer about their security strategy, the likely response would have been sheer confusion. “Bots, proxies, data-center traffic? That’s for the security team to worry about.” In 2022, however, you’d be hard-pressed to find a marketing…
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you…
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future…
The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers. Portrait images and videos now welcome. The versatility of RDAs…
For many, this is a hard Mother’s Day to “celebrate.” Since the Supreme Court majority opinion planning to strike down Roe v. Wade was leaked on May 2, the potential loss of reproductive rights has never loomed larger in the era since the original 1973 decision. Despite what anti-choicers sometimes argue, abortion is not anti-motherhood.…
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving…
LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait. Here’s what LinkedIn announced it is changing. Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these…
It’s easy to feel discouraged by the incessant bad news and vapid takes on our social feeds, especially as our political leaders once again put the right to bodily autonomy at risk. But, on the other side of the perhaps dull coin, social media has ushered in a new era of increasingly democratized access to…
TikTok has announced plans for a “contextual advertising solution” that will let advertisers get visibility next to the top 4% of content in TikTok’s For You feed. What is TikTok Pulse. This is TikTok’s first exploration of an advertising revenue share program with creators, public figures and media publishers, the company said. Ad revenue will…
If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were “distribute modified, cracked and unauthorized versions” of the Dr. Driving app.…