Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark…
Google is now rolling out its first broad core algorithm update of 2022. It is named the May 2022 core update, Danny Sullivan of Google announced. The most recent core update was the November 2021 core update, over 6 months ago. The announcement. Google said “today, we’re releasing our May 2022 core update. It will…
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across…
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in…
Set to compete with the likes of YouTube and Twitch is TikTok LIVE, a new subscription program allowing creators to engage with their communities in real-time. The program will work on a monthly basis, and will initially be available only to creators who have received invites. The beta test will launch on May 26 but…
Google is testing a new trail version of the Google News portal at news.google.com. It is a limited trail, I was only able to bring it up once in Safari private mode, but then I lost it. The new home page is more visual, brings the navigation menu from the left side to the top…
Prepare to see a lot more Donald Trump on social media again. Truth Social is no longer siloed behind an iOS-only mobile app. Trump’s alternative social network, Truth Social, pushed out a notification on Friday to its current iOS app users informing them that a web version of the platform is now available. SEE ALSO:…
We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski…
Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.” In many cases, the site’s favicon…
Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with…