As of today, Threads, Instagram’s Twitter alternative, is available as a logged-in web experience — but only for some users. A representative for Threads told Mashable that “we’ll begin rolling out the feature over the next few days,” with no further details around who is getting access and when. You can try your luck right…

Remember when we were inundated with crypto commercials starring Matt Damon, major sports league sponsorships, and drawings of apes? For those in the mainstream, cryptocurrency seems pretty much dead. However, the crypto community is still very much alive online. Investors, speculators, and scammers have been holding out during this long bear market, hoping that the…

X, the Elon Musk-owned social media platform formerly known as Twitter, has a significant fake account problem. The proliferation of bots on the social network has been acknowledged by Musk himself, as he cited it as the main reason he originally tried to back out of acquiring the company. And new research from the Observatory…

A significant chunk of Elon Musk‘s more than 153 million followers on X appear to be fake, or at the very least inactive on the platform formerly known as Twitter. Mashable just published a detailed analysis of Musk’s followers, based on data collected by third-party researcher Travis Brown. Musk’s over 153 million followers make up…

Elon Musk is by far the most followed user on X, the social media platform formerly known as Twitter, which he acquired in October of last year. With more than 153 million followers at the time of publication, Musk’s account @ElonMusk is basically a microcosm of the platform as a whole. So, who are Musk’s…

Less than a week after X CEO Linda Yaccarino claimed the platform formerly known as Twitter was safe for brands, at least two companies are suspending ad campaigns on the social media website. Why? Because the brands’ ads appeared alongside neo-Nazi content. Pharmaceutical giant Gilead and the NCTA – The Internet and Television Association have…

The special counsel investigating Donald Trump for his role in the January 6 storming of the Capitol building — and his mishandling of government documents, including some that are classified — has the former president’s Twitter data. When the obtaining of said data was reported last week, it caused a lot of speculation around what,…

The latest change to Elon Musk’s X? TweetDeck — rebranded as XPro — is now a paid service, no longer free to use. In July, the company’s support account posted about a “new, improved version of TweetDeck”, stating that in 30 days, users must be verified to use the service — in other words, they…

Are you still advertising on X, the Elon Musk-owned social media platform formerly known as Twitter? If so, you might have received an email about the company sunsetting one of its oldest advertising features: Promoted Accounts. As first reported by Axios on Tuesday, X’s advertising clients were informed via email that the Promoted Accounts feature,…

Elon Musk’s latest pitch to get people to sign up for X’s (fka Twitter’s) paid features is this: if you pay us, we might start paying you. The roll out began with Musk’s favorite creators sharing screenshots of payouts in the range of tens of thousands of dollars from X’s new creator monetization program, which…