I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige)…
Google Maps is launching Ask Maps, a conversational feature powered by Gemini that lets users ask complex questions about locations and receive AI-generated suggestions on a personalized map. The feature is now rolling out in the U.S. and India on Android and iOS, with a desktop version coming soon. What Ask Maps Does Ask Maps lets…
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely because executives still struggle to understand how PR contributes to business outcomes. As Katie Paine bluntly says, when…
This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how much it costs for a guest post on someone’s site (it probably never should’ve been). It’s about providing resources, data, & information that people want…
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is…
At a moment when the internet feels like a constant stream of bad news alerts, many people online have found a surprisingly gentle escape: Pokémon Pokopia. Even if you’re not a gamer, it’s hard to miss. I don’t own a Nintendo Switch — let alone the new $500 Switch 2 — and yet cute clips…
Bluesky, the popular alternative social media platform that rose to prominence following Elon Musk’s acquisition of X, is looking for a new CEO to guide it through a growth phase. In a post on Bluesky’s website, Bluesky’s now-former CEO Jay Graber announced that she was stepping down from the role. Graber noted that she’s stepping…
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out over traditional means. Trump’s particular approach is, of course, the most egregious. By saturating the market to the nth degree, it’s hard to even remember…
Indonesia just announced a ban on social media for anyone under 16, following a similar ban in Australia. On Friday, Indonesia’s minister of communication and digital affairs, Meutya Hafid, said in a speech shared online that the ban will begin on March 28. The rationale, according to a translation by the New York Times, is…
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the…