On Jan. 6, 2021, QAnon conspiracy theorists played a significant role in inciting Donald Trump supporters to storm the Capitol building in D.C., hoping to overturn the 2020 election in favor of Trump. Days later, Twitter suspended tens of thousands of QAnon accounts, effectively banning most users who promote the far-right conspiracy theory. Now, a…
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool…
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance…
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective. Answers Without Links Is A Good User Experience? The ex-CEO’s prediction of the future…
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong,…
Decentralized social media platform Bluesky has already racked up some big accomplishments. It’s a rare example of a Twitter / X-competitor that has found success. Most other competitors, aside from the Meta-backed Threads, have since-closed up shop. In addition, Bluesky was able to rack up more than 3 million sign-ups during a period where users…
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite the puzzle to: Wrangle data for 100+ sites. Keep tabs on every site’s performance. And,…
Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting to the quickly changing organic growth landscape: Google’s algorithm updates have struck hard and left casualties. Even small rank changes in top positions have an outsized impact. Consumer behavior…
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce…
Over the last six months, young, digitally active people have been using any means necessary to show their support for victims of Israel’s bombardment on Gaza, from filter fundraising to online takeovers. Many have also adopted the decades-old Boycott, Divestment, Sanctions (BDS), and anti-colonial movements on behalf of the Palestinians. While they’re implementing standard algorithm-gaming…