This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet”…

Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or…

LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over…

Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets Affiliate Sites There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and…

WooCommerce published an advisory about an XSS vulnerability while Wordfence simultaneously advised about a critical vulnerability in a WooCommerce plugin named Dokan Pro. The advisory about Dokan Pro warned that a SQL Injection vulnerability allows unauthenticated attackers to extract sensitive information from a website database. Dokan Pro WordPress Plugin The Dokan Pro plugin allows user…

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change…

At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. Here’s an overview of what Apple announced and the broader considerations. Integration…

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion…

Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires…

At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of AI: What Marketers Need to Know,” provided a comprehensive overview of AI’s current and future potential. Muller discussed the ethical considerations, practical applications, and limitations…