Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO…
Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school, entering a career that involves Google Ads, or simply want to learn, it is a great place to get started. Some employees may list it…
The start of August hasn’t been great for Jimmy Donaldson a.k.a., MrBeast, as several participants from his upcoming Amazon MGM studios game show Beast Games, have accused the YouTube star of unsafe, borderline negligent filming conditions. In a striking report from The New York Times, several contestants spoke with the outlet about the severe mismanagement…
Generative AI is in a bit of a hype bubble in the tech industry right now. As such, new and potentially interesting AI tools are regularly popping up, inviting everyday users to try out the latest new AI software. However, just because AI is big right now, doesn’t mean every AI tool that users come…
“The home of unlawful social media piracy.” That’s what some of the biggest football leagues in the world are calling Elon Musk‘s X, the platform formerly known as Twitter, in a letter obtained by the Associated Press. The letter from soccer leagues like Premier League, LaLiga, Bundesliga, and Serie A, which was sent to X…
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a…
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and…
Google has announced three features for its Chrome browser, which will roll out in the coming weeks. These additions, incorporating Google’s AI and Gemini models, offer new ways to interact with web content and manage browsing history. Desktop Integration Of Google Lens The first update brings Google Lens, previously a mobile-only feature, to the desktop…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment…