Justin Bieber did not spend his Coachella headlining set pretending the past was behind him. Instead, he opened a laptop, pulled up YouTube, and sang directly to it. Midway through his 90-minute set on Saturday, the Day Two headliner began streaming old clips of himself performing snippets of songs like “Baby,” “Favorite Girl,” “Never Say…
Some things can feel so specific, so perfectly engineered in a lab to appeal directly to me. Today, that thing is the members of BTS singing “Butter-Fly” by Kōji Wada, the iconic opening theme to Digimon Adventure, during an appearance on Hot Ones. The members approached the hot wings challenge with wildly different strategies. V…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on…
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an…
Remi Cruz Parsons has spent more than a decade inviting viewers into her life. What began with room makeovers and lifestyle vlogs has evolved into a deeply loyal audience of millions that has followed her through every era, from YouTube uploads filmed in her parents’ house to podcasts, live tours, and now, her first cookbook.…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check,…
Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career framework in marketing over the last decade, and for good reason. In a world where platforms were simpler and clients valued versatility, the T-shaped practitioner…
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January…
As NASA’s Artemis II crew made history today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella. During NASA’s livestream of the mission, the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor…
For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones. NASA’s Artemis II crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most…