Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run…
Have you noticed that social networks seem to change every week? How can anyone possibly keep up, right? We have a great new (and free) solution for you–the busy marketer. I’m excited to announce the new Social Media Marketing Talk Show audio podcast. Each week your friends at Social Media Examiner bring you: #1 News:…
We now know a lot more about Facebook’s hardware ambitions. The social network is working not one, but two, connected speakers for the home, including one equipped with cameras, microphones, and a feature that will “scan for people,” according to a new report in Bloomberg. SEE ALSO: Let’s all take a deep breath and stop…
Here’s how a cohesive SEO strategy helped Hootsuite double its organic traffic. The post This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker appeared first on Search Engine Journal.
Learn to leverage SEO and content strategies at each stage of the buyer’s journey – and convert more prospects into buyers. The post How SEO & Content Deliver Value at Each Stage of the Buyer’s Journey appeared first on Search Engine Journal.
Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. 3 Instagram Policies Marketers Often Overlook by Sarah Kornblett on Social Media Examiner. #1: You Grant Instagram a License to Use…
Google’s Gary Illyes says sticky footers on a website are nothing to worry about, as long as they aren’t obtrusive The post Google Says Sticky Footers Are OK, With One Exception by @MattGSouthern appeared first on Search Engine Journal.
Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike…
Being a thought leader positions you for greater visibility. Learn how to achieve thought leadership in any industry. The post How to Become a Thought Leader in Your Niche & Build Your Brand by @krisjonescom appeared first on Search Engine Journal.
Learn how to combine content marketing and social selling as an unstoppable force to skyrocket your company’s growth. The post How to Use Content & Social Selling to Make More Sales by @TheBillWidmer appeared first on Search Engine Journal.