Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than…
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search…
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a…
A number of Reddit users say that Google’s smart home ecosystem is falling apart — another casualty of what’s been dubbed “enshittification.” A July 21 Reddit thread has drawn hundreds of comments from users venting about how unreliable Google Home smart speakers and hubs have become in recent years. “We had a good run with…
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions…
The 2025-26 school year is going to look different for the 2 million students and 200,000 teachers that make up New York’s K-12 classrooms. None of them, by law, will have their phones on them. In May, Governor Kathy Hochul passed the Distraction Free Schools Initiative as part of the state’s 2026 budget, a law…
In yet another unsurprising twist, social media users have found a new way to voice their disdain for AI and the tech industry’s obsession with automation — by reviving an old insult: clanker. This Tweet is currently unavailable. It might be loading or has been removed. Originally used in the Star Wars prequels as a…
On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the…
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads…
The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct? I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch…