“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what…
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google algorithm updates, my spidey senses…
On Elon Musk’s X, Bookmarks are a popular way for users to keep track of posts they want to refer back to at a later time. However, the Bookmarks feature requires users to actively pick what posts they want to bookmark when they come across it. Then, those posts are saved to the Bookmarks tab.…
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more…
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are…
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The…
Meta is bringing its AI chatbot to Threads in a way that should feel familiar to anyone who has spent time on X. According to Engadget, the company is testing a new feature that gives Meta AI a dedicated Threads account — @meta.ai — that users can tag in posts and replies to add additional…
Instagram has a new feature that lets you share an unedited photo dump with your pals that disappears once viewed. Yes, we have questions. The Meta-owned social media platform announced Instants on Wednesday, a tool that lets you send a batch of snaps to Close Friends or mutual followers. You can’t edit the photos, which…
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity…