Across Instagram and TikTok, influencers and would-be content creators are churning out low-effort prank and pickup artist videos using the discreet recording features of Meta Ray-Bans and other smart glasses. Many of these clips cross from cringe into outright troubling, with creators harassing women, service workers, and the homeless. In some videos, creators pretend to…
Netflix is planning to redesign its mobile app (again) amid changing priorities for the streaming giant. And you should expect — like lots of other apps — a shift toward TikTok-style vertical video. Netflix indicated its plans during an earnings call this week. Netflix co-CEO Greg Peters noted in the call that the planned mobile…
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many…
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and…
TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual article is to make sure it outperforms its expected performance early. So share, share, share. Then analyze the type of content you create. What makes…
Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control…
The pressure is mounting on social media companies to enforce their rules and protect children on the platforms. Australia recently instituted a ban on children under the age of 16 from social media platforms. Gaming platforms like Roblox are now using facial recognition technology to prevent kids from interacting with adults in chats. And now…
Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that…
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in…
After finally making moves to stop its Grok AI from creating nonconsensual sexualized images and CSAM, Elon Musk’s X has announced another major platform overhaul today. X’s head of product Nikita Bier announced on Thursday that the social media platform was going to ban apps that reward users for posting on the site. Bier specifically…