Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. Fortunately, Google Ads includes several built-in tools that help streamline these tasks. These seven shortcuts can…
Following the Australian government’s social media ban for kids under 16, governments around the world are looking into the possibility of similar style bans. These governments considering these social media bans now have at least one unlikely supporter: The CEO of Pinterest. In a piece published for Time, Pinterest CEO Bill Ready has come out…
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly,…
Have you ever heard that ol’ country song “Who gets the family bible when two grownups lose heart?” Well, we may need a new version for the Gen Z era, because according to a litigation strategist I met at SXSW 2026, it’s actually the family TikTok account creators should be worried about. That’s right, TIL…
Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status Code The 404 status code, often referred to as an error code, has long confused many site owners and SEOs because the word “error” implies…
UPDATE: Mar. 18, 2026, 12:28 p.m. EDT It appears that the brief outage of X has been resolved. DownDetector reports are slowing down and Mashable reporters have since been able to access feeds and search on the platform. Is X down? That’s the question thousands of social media users are asking on Wednesday morning, as…
Is the dislike button on replies coming back to Elon Musk’s social media platform X? It seems like it, according to posts from X head of product Nikita Bier. Last night on X, Bier hinted that the dislike button on replies may be making its return and even shared a screen recording of the feature…
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million. It had Kevin Rose. It had Alexis Ohanian – Reddit’s co-founder, no less. It had promises that AI would “remove the janitorial work of moderators…
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded search distorts performance reporting across…