Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry…
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more…
Dua Lipa has become a very specific kind of modern pop star. Yes, she’s famous. Yes, she is smart with incredible taste. Yes, she’s beautiful and rich. Yes, she is constantly on vacation. But her version of celebrity leisure doesn’t read as empty in the way a lot of celebrity leisure does. Lipa’s Instagram is…
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution…
Teens on Snapchat frequently encounter unwanted or dangerous content on the platform, according to a new survey. A third of the poll’s 1,016 respondents said they’d seen or received unsafe content or messages in the past week. More than half said they’d had at least one such experience in the past year. The findings suggest…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI…
Like many people, Joy Taylor first discovered Shirley Raines and her nonprofit organization, Beauty 2 The Streetz, on social media. Taylor, a TV, radio, and sports personality, was captivated by Raines’ Instagram and TikTok posts that intimately documented her work feeding the hungry and providing free clothes, makeup, hair services, and hygiene products to the…
It’s fitting that the gray hoodie has become nearly synonymous with comedian Josh Johnson. The look is familiar and unpretentious, the kind of casual aesthetic choice that immediately puts you at ease. The same can be said for his comedy. A story branches into another story, then a smaller observation, then a tiny detail that…
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one…
Meta — the parent company of Facebook, Instagram, and WhatsApp — continues to integrate AI across its platform. Unfortunately, it appears the company overlooked a major flaw: Meta’s AI support chatbot could apparently be tricked into providing unauthorized users with login access to any Instagram account. Over the past few days, a number of highly…