Walmart joins the X / Twitter ad boycott — this one will sting

Just in time for the holiday shopping season, Walmart decided to stop advertising on Elon Musk’s X, joining a slew of other major companies that have fled the social media platform in recent weeks. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson told Reuters, which…

How to help your son navigate the manosphere

Gary Barker believes parents are inadvertently ceding too much ground to digital culture influencers who may not have their sons’ best interests at heart. As the president and CEO of the nonprofit think tank Equimundo, which promotes gender equality, Barker spends much of his time thinking about this problem. Some of what young boys encounter…

Is Drake really the master of his own memes?

When Drake released For All The Dogs in October, it was clear that the multi-time Grammy winner was choosing “homies over hoes.” The album — a critical dud — was viewed by critics and fans alike as Drake’s mediocre attempt at courting the Andrew Tate alpha male crowd. Yet what came out of an album…

Not even Paris Hilton wants to advertise on Twitter / X

Elon Musk’s endorsement of an antisemitic conspiracy — and a report showing big brands’ ads on pro-Nazi content — has resulted in lost ad revenue dollars for X from Apple, Disney, and now celebrity socialite Paris Hilton. Just last month, X CEO Linda Yaccarino announced a partnership with Hilton. According to Yaccarino, Hilton and her…