YouTube is changing what a view means for YouTube Shorts

How many views are your YouTube videos receiving? In order to truly know this, you have to understand how a view is counted on YouTube in the first place. On a traditional YouTube video, YouTube adds a view to your video’s view count if a viewer watches 30 seconds or more of your upload.  However,…

How influencers and politicians built an unregulated supplement empire

If you search social media for workout tips or healthy meal ideas, you’ll likely be bombarded with ads for supplements. “Bloom will boost your energy and make your skin glow,” “AG1 Athletic Greens will fill any gaps in your diet,” “Magnesium will improve your mood and your sleep,” “Lion’s mane will enhance your memory,” and…

The age of being very online is over. Heres why.

There was once a time when memes and internet-born jokes were a novelty enjoyed by relatively few people – the kind who would describe themselves as Extremely Online. Maybe you’d take pride in quoting a niche Vine that only a few select IRL friends will have seen and spent your evenings connecting with mutuals on…

Why do we become obsessed with our partners exes?

One evening, Holly,* then 22, was sitting on the sofa with her boyfriend, Harvey, 22, in his family home, when he mentioned that his ex, Harmony, had an OnlyFans account. Holly joked that she was going to subscribe to Harmony’s page, and they both laughed.  Holly, however, wasn’t joking. Back home, she found Harmony’s page…

Bluesky sells out of Zuckerberg-trolling shirt almost immediately

It was the T-shirt heard around the World Wide Web. Bluesky CEO Jay Graber made headlines this week for taking the stage at Austin’s SXSW wearing an oversized black tee. But it wasn’t just any Hanes or Uniqlo basic: The shirt was screenprinted with the phrase “Mundus sine caesaribus,” which is Latin for “a world…

Bluesky CEO: imagine a world without Caesars

In a world of billionare-owned social media, Bluesky CEO Jay Graber wants to send a clear message. Decentralized open-source platforms, like the one she runs, prioritize user control over corporate interests. And what better way to say that than with a T-shirt that calls out Facebook founder Mark Zuckerberg? Speaking at SXSW 2025, Graber wore…