It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and mobile commerce habits and experiences…
Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need for a local marketing presence.…
Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google Ad Manager. Story Ads can be sold programmatically by all publishers using Ad Manager and AdSense. Publishers will just need to add the <amp-story-auto-ads> tag in their Web Stories. Ad…
Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most small businesses (SMBs), many of whom may not survive if they don’t make their Q4 sales numbers. Google, Facebook, Yelp, Waze and others have initiated programs and…
“Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli, “It’s one thing to be optimizing for your own website, but then it’s another to be thinking, ‘Well, how do I compete with the SERPs? Maybe it’s not enough that I rank in the first three positions when there’s a lot…
One piece of content can’t meet all of your goals. This may sound obvious, but sometimes marketers treat all of their content equally, which is a mistake. Each piece of content you create should have its own individualized expectations and goals. My favorite framework to use when considering content strategy is to think of two…
Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities? On December 2, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership. He discussed how a data integration for Google Data Studio can support your SEO…
On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very…
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection…
Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply…