Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the COVID-19 situation continues to evolve, SMBs and local businesses want to ensure they’re communicating their safety precautions…
Make 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics topics and platforms — from creating insight-driven Google Data Studio dashboards to…
Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and Facebook inciting action from those supporters. Facebook has blocked President Donald Trump from posting on its platform for the remainder of his term as President of the…
Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. What is subtopics. Google said in October that subtopics rankings are “neural nets to…
As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump for his role in fomenting insurrection. While the outgoing president may be absent from these platforms, a stunned nation continues to react as more details regarding the event, and what’s to…
Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t have to mean small returns for SMBs or their agency…
Third Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content. In this role, Carolyn will act both as editor-in-chief of Search Engine Land and content lead for our SMX events series. Like previous editorial leaders for Search Engine Land and…
When most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screen shot we were able to trigger in Google…
In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing; he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York, and then we both fell in love with search marketing. In our conversation, we spoke about…
Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions where the company found it did not have enough content it its search index to answer the searchers question. Google then started showing this box to searchers last year but…