If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads managers. “[Optimized targeting] uses audience & demo inputs as signals…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s a thought experiment. How would your job…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, with the July 2021 core update fully rolled…
Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.” New editorial guidelines for job postings Google has updated and added new guidelines for job postings…
Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.” The announcement. Here is the tweet: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 July…
When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community, we thought we’d be lucky to forge five partnerships between mentors and mentees. However, as usual, the search community blew us out of the water. Over 1000 people applied to be mentors or mentees in…
Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks at each page by device type and potentially can assign the soft 404 classifications differently across the same URL on mobile versus desktop. What are soft 404s? A soft 404…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers. And are brands walking the walk? There was…
For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links,…
On July 1, Google began rolling out the July 2021 core update, this came about one-month after the June 2021 core update. While the June 2021 core update took more time to roll out and be felt, this July 2021 core update was felt almost immediately in a big way. It is hard to know for…