Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing principles are the same as they’ve always been. For what it’s worth, Performance Max is typically not the first campaign to launch in any account.…
AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are not replacing traditional SERPs yet, but they are taking up attention. As they improve, they influence what people see first and what they trust most. The question is no longer whether they will change search,…
For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding users. During the era of massive top‑of‑funnel traffic and generously ranked low‑quality content, many marketers don’t realize it, but they mistook timing and loopholes for…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership is about risk. Image Credit: Kevin Indig A Deloitte survey of +2,700 leaders reveals that getting buy-in for an AI search strategy isn’t about innovation,…
If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to mention Google’s new AI-powered search features: AI Mode and AI Overviews. Suddenly, you’ve also got to factor in your brand’s visibility…
OpenAI is experiencing a widespread outage affecting two systems, APIs and ChatGPT. The outage has been ongoing for at least a half an hour as of publication date. Update: File uploads have been restored as of 8:55 PM Screenshot Of File Upload Status ChatGPT API Jobs Stuck Outage The first issue is that batch API…
This post was sponsored by Weglot. The opinions expressed in this article are the sponsor’s own. When Google’s AI Overviews launched in 2024, dozens of questions quickly surfaced among SEO professionals, one being: if AI now curates and summarizes search results, how do websites earn visibility, especially across languages? Weglot recently conducted a data-driven study,…
AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to…
Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.…
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget…