When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO. These methodologies can be quite effective, yet the return…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s get some things straight about some…
Google appears to be testing local car and auto dealership inventory in the Google Search results. Google has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. What it looks like. When you visit google.com/local/cars Google shows you a list of automobile…
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs. To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates. Join our next sponsored Search Engine Journal webinar on Wednesday, April 28 at 2 p.m.…
Health insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance. The certification is another effort by Google Ads to ensure trustworthiness of advertisers in the healthcare and government services space. “We’ll be…
It’s easy to stay busy with SEO activities. However, not every tactic will yield your desired results. This uncertainty can lead to a suboptimal effort and output. How can you focus your time and resources where it really counts? On April 14, I moderated a Search Engine Journal webinar presented by Ajay Rama of iQuanti.…
A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden…
Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where a law firm had a 1-star review left that had no text in it. [We also covered it in our daily brief a while back.] The identity of the user is…
Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers are looking to capitalize on the here-and-now as search demand shifts across various consumer categories. Although many may focus on a client’s given target, when executed correctly, including search demand…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, It has been about a week since the…