Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors and notices on what to work on to improve your errors with the product structured data on your pages. The notice. Google posted this update in the data anomalies help…
Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, Yelp is rolling out a Virtual Kitchens attribute for ghost kitchens, virtual restaurants and virtual food courts to identify themselves to potential customers and cut down…
Microsoft Advertising has introduced Credit card ads as an open beta, the company announced Tuesday. Credit card ads will become available this week to advertisers targeting customers in the U.S. and Canada. Over the last six months, the company has also launched ad formats specifically for the travel and leisure and automotive sectors. An example…
If you’re a social media marketer, you know Facebook isn’t a fan of Apple’s recent privacy changes. The social media giant recently announced some updates and new features to help business owners advertise on the platform in light of the loss of data from Apple. “The social networking giant has repeatedly argued that Apple’s changes…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers and no one likes bugs. Yesterday morning I…
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles…
“To give users of our products even more transparency, we are enhancing ad disclosures withnew advertiser pages. Users can access these disclosures in our new ‘About this ad’ menu tosee the ads a specific verified advertiser has run over the past 30 days,” said Google in an announcement today. As part of the company’s advertiser…
Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and tweaked primary metrics, GA4 also requires a different setup process to get tracking tags in place. Google Tag Manager (GTM) provides an easy, templated route to install GA4 on your…
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply…