If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end…
The competition for student enrollment has never been stronger. Many colleges struggle to stand out online and attract new students. Without a strong SEO strategy, your school remains hidden, and potential students won’t find you. This includes details about admission processes, available programs, extracurricular activities, and other tiny details that attract the typical student. A…
Since the Times Of India quadrupled its organic growth in the US in 12 months, more ccTLDs (international domains) have been spotted ranking in the US. Image Credit: Kevin Indig More international domains would make sense as Google is testing country labels indicating where the site operates. Google has also expanded Translated Results: Translated Results…
We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks. However, the launch of ChatGPT in late 2022 sparked a movement towards the creation of AI assistants. By the end of 2023, OpenAI introduced GPTs to combine…
A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, and if you’re just starting your career or seeking to understand digital marketing as a…
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options…
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If…
It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us. SEO is changing and the industry…
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries.…