You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making…
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing…
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization (SEO). This…
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our…
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions…
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of Google’s homepage, labeling it “another tactic in its long history of tricks to confuse users and limit choice.” She concluded…
OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent a repeat. The outage began on December 26th, 2024 at 10:40 AM and was mostly resolved by 3:11 PM, except for except ChatGPT which was 100% recovered by 6:20 PM. The following services were impacted:…
The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity in all things. Iconic one-liners work for punny slogans, catchy choruses, witty retorts, and more. But think about how true this is for social media.…
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the abstract N-dimensional space. Vectors, as explained in the previous chapter, are crucial for identifying how entities are related and can…
New data from BrightEdge reveals that Google’s AI Overviews is increasingly blocking organic search results. If this trend continues, Google AI Overviews and advertisements could cover well over half of the available space in search results. Organic Results Blocking Creeping Up Google’s AI Overviews feature, launched in May 2024, has been a controversial feature among…