A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…
Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google Lens to search. This update gives advertisers a new opportunity to showcase their products in a new way that engages users in real time. A…
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was taken from the chapter Using Search Engine Optimisation to Build Trust co-authored with Aleksej Heinze, Senior Professor at KEDGE Business…
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote…
AI-powered search engines have made significant strides in the past year, not only comparing favorably to mainstream search engines like Google and Bing. Leveraging sophisticated open-source language models that rival commercial ones, today’s AI search engines offer high quality search experiences, innovative user interfaces, and robust privacy features many users will find attractive. 1. Brave…
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.…
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying…
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game. Even if you’re a PPC pro, it can be hard to keep up with all the changes in the interfaces, making it easy to miss…
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO is likely to show poor results until you’ve established credibility, navigational demand, and a strong reputation among a sizable audience.’ In other words, if you…
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the…