Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work…
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the…
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and…
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is…
Google’s John Mueller was asked in an SEO Office Hours podcast if blocking the crawl of a webpage will have the effect of cancelling the “linking power” of either internal or external links. His answer suggested an unexpected way of looking at the problem and offers an insight into how Google Search internally approaches this…
OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models in its class. Because it’s hyper efficient, GPT 4o mini will make AI available to more people at a cheaper price through better end-user applications. GPT-4o mini GPT-4o mini is a highly efficient version of GPT-4o that…
Choosing the right website builder may depend on your goals. They have a variety of features, and some platforms excel in areas that others don’t. Not all builders will fit if you need advanced SEO or ecommerce capabilities. We compared 10 website builders based on price, data limits, core use cases, and whether they provide…
The SEO field has no shortage of acronyms. From SEO to FID to INP – these are some of the more common ones you will run into when it comes to page speed. There’s a new metric in the mix: INP, which stands for Interaction to Next Paint. It refers to how the page responds…
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end…
The competition for student enrollment has never been stronger. Many colleges struggle to stand out online and attract new students. Without a strong SEO strategy, your school remains hidden, and potential students won’t find you. This includes details about admission processes, available programs, extracurricular activities, and other tiny details that attract the typical student. A…