Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views…
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite?…
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to…
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number…
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the…
Revelations that OpenAI secretly funded and had access to the FrontierMath benchmarking dataset are raising concerns about whether it was used to train its reasoning o3 AI reasoning model, and the validity of the model’s high scores. In addition to accessing the benchmarking dataset, OpenAI funded its creation, a fact that was withheld from the…
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google…
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost Google announced that its full suite of AI tools, previously available only through the $20-per-user-per-month Gemini for Workspace plan, is…
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result…
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example,…