As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the…
In February 2017, Google released Perspective, a new API that has sent shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.…
Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…
Author’s note: I’m a digital marketer, not an attorney. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. I wrote this article solely to open a dialogue with the digital marketing community about the issue of website accessibility. Early this year, I was surprised to hear…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Link Building Searching SEO SEM / Paid Search Search Marketing About The Author
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…
There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we…
“This product is sooooo boring! How can I possibly write anything interesting about it?! This sucks. I hate my job and I’m going to go drive for Uber instead!” The last part may be a bit of an exaggeration, but we’ve all been there. After having worked with some mind-numbingly boring products and services over…