As a content marketer, your job depends on your ability to create customer-facing content that converts. This is often easier said than done, but why is it so hard? One of the biggest culprits is the roadblock of knowledge. Let me explain. What You Know Can Hurt You Part of your job is to become…
YouTube is undergoing a series of changes on mobile and desktop, the most noticeable of which is a new look complete with a new logo. New Features YouTube is working on bringing new gestures to its interface. It’s currently experimenting with a feature that will let you swipe to jump to the next video, or…
Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually…
You’ve just decided to create a new business, or maybe you just had an idea for a new website. Either way, you do what everyone does in the 21st century: you go to register a new domain. Unless you came up with an incredibly unique domain idea, you will likely discover someone – possibly even a…
Google Maps is making it easy for Android users to find parking options. The Android app now has a “find parking” button on the direction card that is displayed once you search for your location. The button leads to a list of parking garages and lots near the intended location. Users can select their preferred…
Searchers will soon start seeing videos on Google Maps listings, as the company is giving Local Guides the ability to upload video with an Android device. Videos on Google Maps can be viewed by users on iOS, Android, or desktop – but for the time being they can only be uploaded on Android. ADVERTISEMENT Google…
Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are…
Broken links are an epidemic. A recent study Rowe Digital (full disclosure: this is my company) looked at 90 publishers and websites and found over 65,000 broken outbound links (i.e., links generating 404 errors). Broken link building has existed as a strategy for many years, but its approach has continued to be honed and perfected. ADVERTISEMENT…
Anyone who’s been in the industry for a while is no stranger to the fact that SEO is constantly changing. As we now have a plethora of tools to help us cut through the massive amounts of big data we have at our finger tips, data-based SEO has changed the way we make decisions, allowing…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords doubles the number of Sitelinks on search adsAug 25, 2017 by Barry Schwartz With the new Sitelinks format for Google AdWords, you can now have as many as 8…