Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…
Author’s note: I’m a digital marketer, not an attorney. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. I wrote this article solely to open a dialogue with the digital marketing community about the issue of website accessibility. Early this year, I was surprised to hear…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Link Building Searching SEO SEM / Paid Search Search Marketing About The Author
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…
There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we…
“This product is sooooo boring! How can I possibly write anything interesting about it?! This sucks. I hate my job and I’m going to go drive for Uber instead!” The last part may be a bit of an exaggeration, but we’ve all been there. After having worked with some mind-numbingly boring products and services over…
Google has added the ability for local businesses in specific categories, such as restaurants, to add new URLs to their profiles to hyperlink searchers directly to a landing page where they can take specific actions. Some of these actions include placing a reservation or an online order, make an appointment and more. Google posted the…
Paid link building is taboo in most SEO circles. It’s talked about in hushed tones (if it’s talked about at all). Most SEOs won’t admit to doing it. Reputable SEOs outright condemn paid link building, and with good reason – Google’s stance is crystal clear: ADVERTISEMENT Buying or selling links is a violation of Google’s…
The real estate industry is extremely competitive – both offline and online. With tens of thousands of small, mid-sized and large companies vying for their share of the market, finding a client is always a challenge. The good news? ADVERTISEMENT The hyperlocal nature of real estate gives a viable chance to the smallest of businesses…