Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation…
Are you aiming to get more traction from your blog or website’s content through social media shares and retweets? Perhaps your goal is a steady influx of solid links. If so, then it’s time to take a hard look at using visual content. ADVERTISEMENT Research has shown that: Therefore, it not only makes sense, but…
Today’s Google doodle celebrating Veterans Day was designed in partnership with VetNet, a Google employee network made up of Veterans and family members and friends of Veterans. Leading to search results for “Veterans Day,” the doodle highlights the Marines, Coast Guard, Air Force, Navy, and Army by featuring silhouettes of service members donning the uniforms…
Facebook’s standalone Events app has received a significant update, which comes with a full rebranding and more opportunities to discover local highlights. No longer being focused exclusively on events, the app has been renamed “Local.” In addition to being able to find local events, the new app allows for the discovery of restaurants, bars, and…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in…
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with…
How does one measure the efficiency of multi-channel advertising campaigns? How should one manage the budgets of overlapping marketing channels in order to increase profits but not to risk spoiling the existing mechanism? If these questions are appearing more often in your business, then it may well be time to address attribution modeling. ADVERTISEMENT Take…
Incorporating visual content in your marketing strategy is a great way to cut through the content noise. While marketers on a modest budget can make room for videos, interactive data visualizations, and full-fledged online courses, cash-strapped bloggers and startups turn to infographics to have a fighting chance. Not only are infographics affordable, they can also be…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. ADVERTISEMENT But, as with personal relationships, sometimes…