Back in August, I wrote an article looking at Magento SEO issues, and soon after a couple of business owners reached out asking about another popular e-commerce platform, Shopify. Shopify has been around since 2004 and in my experience is a great alternative platform for small businesses that don’t have developer skills or the capital…
Your company is full of experts. Smart, knowledgeable people who push your business forward. But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”. And they’re totally right. ADVERTISEMENT Read on to learn how to build a coherent…
Ah, Excel. This little piece of software is the unicorn of spreadsheets, and that’s why so many people want to learn it. You’ll be hard-pressed to find an office that doesn’t use Excel for one purpose or another, even as more sophisticated solutions hit the market. Excel is prized for its perceived simplicity, but that…
Back in 2012, Yandex went Turbo and added Turbo mode to the YaBrowser (Yandex Browser). Yandex did this by incorporating load reducing compression technology (developed by Opera) to reduce the size of webpages by up to 75 percent on the server side without the need to transcode them. This meant that the browsing experiences of…
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts,…
If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. ADVERTISEMENT But first I want to…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In…
To promote or not to promote? That shouldn’t be a question for you. Of course, the answer is yes. ADVERTISEMENT But then another question arises: how can you tell if your efforts are paying off? There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current…
Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatlán, Mexico, Infante began playing music as part of his father’s band when he was a teenager. “Infante experimented with the style that made him most famous,” writes Google on the Google Doodle blog, “Mixing feeling with technique, his…
In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This…