How to Create Expert Content: Demand-Based Content by @alexmorozov

Your company is full of experts. Smart, knowledgeable people who push your business forward. But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”. And they’re totally right. ADVERTISEMENT Read on to learn how to build a coherent…

11 Places You Can Learn Microsoft Excel for Free by @LarryKim

Ah, Excel. This little piece of software is the unicorn of spreadsheets, and that’s why so many people want to learn it. You’ll be hard-pressed to find an office that doesn’t use Excel for one purpose or another, even as more sophisticated solutions hit the market. Excel is prized for its perceived simplicity, but that…

Yandex Introduces Turbo Pages for Publishers by @TaylorDanRW

Back in 2012, Yandex went Turbo and added Turbo mode to the YaBrowser (Yandex Browser). Yandex did this by incorporating load reducing compression technology (developed by Opera) to reduce the size of webpages by up to 75 percent on the server side without the need to transcode them. This meant that the browsing experiences of…

SearchCap: Featured snippets, SEO consistency & user experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In…