Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put…
If you have been an SEO practitioner for a bit of time and feel that you aren’t learning as much as you used to, it might be time to start think broader and try your hand at international SEO. Managing SEO for a global audience isn’t applicable for many smaller websites, but if you have…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Gain a deeper understanding of Posttraumatic Stress Disorder on Google, Google Blog All…
Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always. Currently, Lens can read text (e.g., business cards), identify buildings…
One of my biggest frustrations about SEO is having the responsibility for a client’s online success without having the control over everything that is required to make them successful. Get a handful of SEO professionals and digital marketers in a room and you’ll likely hear this as their number one complaint. Clients expect their web…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Since the fall of 2013, Google Hummingbird has been leaving its imprint on search results for billions of queries and providing end users with another small step toward a more intimate, personal search engine results page.…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App StoreDec 5, 2017 by Greg SterlingNo keywords, no bidding with new simplified search product. Google’s latest search updates…
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics presented by the SEO…
Starting in Q2 2018, Google’s search engine crawlers will begin to render JavaScript-based webpages without the assistance of the AJAX crawling scheme. For site owners, that means it will no longer be necessary to provide rendered versions of these pages to Googlebot. Googlebot currently relies on the AJAX crawling scheme to render JavaScript-based webpages when…