I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out support for AMP landing page in AdWords search campaigns globallySep 7, 2017 by Ginny Marvin All advertisers will be able to point mobile search text ads to Accelerated…
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience…
Pretty much every company has a blog, but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for content consumption if your company is known primarily for unrelated products…
There is a lot of hype these days about long-form content. But does a lengthy piece actually do all it needs to do to engage users? Don’t people love concise content or infographics that are supposedly more captivating? Wouldn’t the following trends present a compelling argument for creating concise content? In light of that, we…
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from…
I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To be able to see. So he got his friends to describe him images, but still he couldn’t see. He built magical…
Bing understands the importance of updating bid adjustments on the regular based on current performance. In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions in the Opportunity tab. Bid adjustment suggestions will be based on historical ad performance data. ADVERTISEMENT Bing Ads will use this…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business now lets businesses edit their listings directly in search resultsSep 6, 2017 by Barry Schwartz After months and months of testing, Google is rolling out inline editing in…
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips. In addition to highlighting the most popular “how to” searches in a recent blog post, Google has also launched a new site that visualizes this data. Searches that begin with “how to” are on the…