Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Since the fall of 2013, Google Hummingbird has been leaving its imprint on search results for billions of queries and providing end users with another small step toward a more intimate, personal search engine results page.…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App StoreDec 5, 2017 by Greg SterlingNo keywords, no bidding with new simplified search product. Google’s latest search updates…
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics presented by the SEO…
Starting in Q2 2018, Google’s search engine crawlers will begin to render JavaScript-based webpages without the assistance of the AJAX crawling scheme. For site owners, that means it will no longer be necessary to provide rendered versions of these pages to Googlebot. Googlebot currently relies on the AJAX crawling scheme to render JavaScript-based webpages when…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2013, the major algorithm update that had everyone talking was the Payday Loan Update. This update was significant and impacted approximately 0.3 percent of queries in the U.S. At the time, Matt Cutts, head of…
The search community has long fostered collaboration, knowledge sharing and comraderie among its members. Beginning today, we’re going to regularly feature news about what people are up to, where they’re headed, awards received and other notes about those that make up our diverse industry. Keep an eye on our “Community Corner” feature to stay up…
With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from…
Using company or personnel online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t…
For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Sure, identifying the components you need for your SEO strategy is more than doable – thanks to the wealth of learning resources available online. But when it comes to executing them, it’s easy to…