Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! While we battle daily to create an uptick in our analytics when we’re reviewing our “google / organic” or “google / cpc” traffic, there…
Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: Have some industry or community news you want to share? Drop us a note at community@searchengineland.com! Our own Barry Schwartz continues his “Honor…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Assistant now on more than 400 million devicesJan 5, 2018 by Greg Sterling Sales of Google Home smart speakers are considerably smaller. The AdWords 2x budget change: How’s it…
Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers…
Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Search engine optimization is something we seriously can’t seem to get away from — whether we like it or not, it’s the new “it” skill that…
There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s a risk you have to weigh. But the risk of decreasing the SEO…
Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unite your team at SMX West! Save big on SEO & SEM training with group rates!Jan 4, 2018 by Search Engine Land SMX West will be here before you know it!…
As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating One Page for Each Keyword…
According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with…