When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. ADVERTISEMENT I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with…
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts…
LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to…
There are two notifications that every SEO professional dreads receiving: Your site has been hacked. Google has taken a manual action on your site. To achieve great SEO results, you need to make sure your website is optimized and secure. Learn how to secure your website and avoid manual actions from Google’s Eric Kuan during…
AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date.…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door MediaOct 6, 2017 by Michelle RobbinsSearch industry veteran journalist begins new role at Alphabet’s core business division on Monday All-new MarTech…
Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position will be to serve as…
Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73 percent of consumers are more likely to buy from brands that are responsive on social media.…
Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do to safeguard your SEO efforts during the process. 1. Create a List Of All URLs On Your…