The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.…
Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data…
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when…
Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search…
ADVERTISEMENT Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user…
Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for…
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target…
The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before! However, I am not certain that I would call online…
ADVERTISEMENT Instagram is huge. It has more than 1 billion users and is the third most popular social media site today. But Instagram isn’t all about pretty photos and clever art. In fact, it’s becoming a huge marketing platform where Fortune 500 companies are stepping into the scene. With all these big companies vying for…
DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU. European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose default search providers has always been available on Android devices, but it’s something users…