Bing launches new portal for URL and content submission APIs

Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview…

Google’s right-sidebar featured snippets are no more

The right-sidebar featured snippet variant of Google search results has been migrated into the main results column, a Google spokesperson has confirmed. This change is the part of Google’s featured snippet deduplication, which began on January 22. Mordy Oberstein, CMO of RankRanger, spotted the update had rolled out Thursday. Google formerly showed featured snippets in…

Coronavirus: Emarketer lowers global ad spend projections for 2020

Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by nearly 3%. Worldwide media ad spend will increase by 7.0% to $691.7 billion in 2020 over the prior year, down from the earlier growth estimate of 7.4% to $712.02 billion. The…

How to optimize paid search and Amazon campaigns for seasonality success

Genevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak, we’re in reactive mode. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned…

Sellers start feeling the strains on Amazon’s fulfillment systems

Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers…

More PPC advertisers pause campaigns amid coronavirus upheaval

“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are often booking trips 6 months to one year in advance) to car dealerships,…