Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy.…
Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar. Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day. See the full calendar below: Twitter briefly explains what each of these prompts mean. Retweet: Retweet something…
During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey…
ADVERTISEMENT Rank Math SEO plugin was discovered to have a critical vulnerability. The vulnerability could allow an attacker to gain administrative access. The issue was fixed one day after Rank Math was notified. Privilege Escalation Vulnerability Privilege escalation in the context of a WordPress site is a reference to a situation like a coding bug…
Some Google Ads agency partners learned this week that they will be losing their dedicated agency reps as of Wednesday (yes April Fool’s Day). Google has confirmed to Search Engine Land that it has made changes. Why the change? The agency rep program undergoes a review every quarter. The company says the latest change is…
Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business…
Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having…
Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. “This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our…
When communicating online, it’s hard to show people exactly what you’re feeling. You can’t smile at them, roll your eyes, shrug, or frown. You can’t make them laugh with your hilarious expressions. But what you can do is use a GIF. Used at the right time, a GIF paints a thousand words. It can induce…
Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. According to the announcement, Pinterest is launching the Today tab sooner than expected because people are in need of ideas now. “As people adjust to a new normal, they’re coming to Pinterest to stay inspired.…