[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that…
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to…
Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page. “As many businesses are creating and strengthening their digital presence, we’re building new tools to help make online shopping seamless. That’s why we’re launching Facebook Shops…“ Facebook Shops Facebook Shops is free to…
Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…
Google’s John Mueller recently explained, when it comes to rankings, there’s no difference between user generated content and main content. As part of the Ask Google Webmasters video series on YouTube, Mueller answered the following question sent in by a site owner: “Google ranks web pages based on content relevancy & quality (among other factors).…
Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX London. Users will be able to use the current and new pages simultaneously for a brief period before Bing deprecates the current pages in a few weeks. Why we…
If 2020 has taught us anything, it’s that life comes at you fast… and things can change quickly. This holds true in search, too. Search engines are constantly updating their algorithms and shifting the ways they return and display search results. To be successful in search, you must be able to adapt as: Competitors change,…
Gilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In our interview, we talked about the good old days of the SEO community and some of the early SEO forums. But then quickly moved to the topic about the future…
Video content is super popular today. In fact, internet users spend an average of 6 hours and 48 minutes watching videos per week. That’s a 59% increase since 2016! What’s more, users spend on average 2.6x more time on pages with video than without. So, why not spice up your blog with engaging, relevant videos?…
Do you want to know how to get more followers on Instagram in 2020? Even though there was a reported drop in user growth, Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook. The Instagram app is the second most popular app for the iPhone (after…