Podcast: Download Subscribe: Apple Podcasts | Android | For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO. Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning and utilizing Python is a valuable…
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it? Yesterday, Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo) shared results of his research and noted that sites with a high rate of link acquisitions were winners in the local search space. He also noted that…
[embedded content] “We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. During our digital…
The data is in on who the winners and losers are. With this information one can begin to get a feel for the contours of what this update is about. Preliminary May 2020 Google Update Observations: 1. Thin content powered by external factors losing 2. Local SERPs in Major Flux 3. Aggregators and Directories Winning…
Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers…
The world craves minimalism. So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet. Even the smartphones in our pocket prove that minimalist design has more than caught on.…
[embedded content] On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and the two of them spent an hour exploring those topics. Bottom line: If you are…
Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld report on the digital marketing news of the week and try to give Google’s latest core algorithm update a more exciting name. May 2020 Core Update Google announced the update on May 4 and it appears to be a…