Your online presence can be the reason your brand rises to amazing success. Or it can be your ultimate downfall. It all depends on whether you get good or bad press. Take Wendy’s, for example. Back in 2016, Wendy’s social media manager innocently posted a meme of Pepe the Frog on the company’s Twitter account.…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine). Introducing Snap Minis At their…
[embedded content] “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during our Google Shopping session of Live…
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code. This adds on…
Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users. Based on the screenshots shared on Twitter, this feature is reminiscent of Google’s integration with Wikipedia. Here’s an example that was spotted a few days ago: New? Facebook shows Wikipedia snippits in search results h/t…
Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced from Wikipedia. The Facebook search results for “nicolas cage,” on desktop and on the Facebook mobile app. Clicking on “More Info” takes users to the entity’s Facebook page. Not just…
[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product,…
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to…
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This marks the first time YouTube will have given creators such control over their own channels. Finally, an opportunity to stand out beyond just channel headers and video thumbnails. Representatives from…
Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today. According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way. For instance, Google’s webspam team discovers 25 billion spammy pages every day…