Pinterest is a huge social platform with 367 million monthly active users. Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25…
This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to…
Failure. This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of…
Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a Google employee reviewing a site…
E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater Guidelines, Google states that “sources of reputation” are “news articles, Wikipedia,…
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,…
Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The…
[embedded content] As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit…
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria: Have gross annual revenues in excess of $25…
Ah, the age-old debate. Should I bid on my brand terms or not? Why do I have to pay to get the traffic I earned?!?! Why are Google and Bing holding my brand hostage? These, along with a myriad of other questions around brand bidding, seem to pop up every few years. Rising CPCs, an…