Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those…
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been…
Google updated their site migration guidance to include new information about using the Search Console Change of Address tool for moving domain names. The Search Console Change of Address Tool Google Change Of Address tool is for helping site owners who are migrating a site from one domain to another domain. The tool helps Google…
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results,…
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere…
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with…
MonsterInsights website has been under attack, is said to have been hacked, and is sending phishing emails to its customers. The free version of MonsterInsights is installed in over two million websites and is claimed to be installed on a total of three million sites. MonsterInsights Under Attack The official MonsterInsights website is down and…
Google’s seven rules for building agent-friendly websites are the accessibility playbook restated for AI agents. Same audit, two visitor classes. The practitioners who already did the work for blind and low-vision users are most of the way to passing. I noticed the page because Matt G. Southern wrote about it on Search Engine Journal on…
I’m far from Google’s biggest fan. In fact, I have a well-earned reputation as an outspoken critic. But I believe my criticism comes from a position of fairness and balance. When Google does something right, I want to highlight that as well. This is one such occasion. I see what Google is trying to do…
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct…