Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. Retailers can already use schema.org markup or Google Merchant Center to specify…
Have you heard that social media advertising doesn’t drive results? Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms? If so, think again. What follows are just 10 reasons why you should include Facebook in your marketing mix – highlighting its key differences versus other social media platforms…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the biggest digital marketing news of the week. Plus, the SEO community proves why we can’t have nice things when Google’s new custom background image test turns into a gallery of unsavory Image results. If you’re unable to listen on Spotify, check out…
As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for…
Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over the years that Google was actually “siphoning” their ad revenues, eroding…
The first session in our initial three-part series SEO for Developers: Live with Search Engine Land we began covering Technical SEO and communicating issues between practitioners and developers. For a well-rounded conversation we hosted speakers with perspectives from both the practitioner side of things, as well as practical effectiveness with SEO In-House as part of…
Data makes the digital marketing world go round. Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind. Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your…
Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking on different results, changing the query and more. So when I interviewed Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What…
Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic. That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent. Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped…
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in…